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If after dyeing hair with a durable dye, you want to have the perfect look of your hair - Selective ColorEVO dye can do it perfectly.

The novelty from the Selective brand is Color Evo (ColorEVO) dye with an excellent covering result, which gives a rich and lasting effect even on completely gray hair.

Saying that this is a novelty, we mean not only the fact that the product is released recently, speaking of the novelty, we first of all mean new technologies in the dye formula. Despite the fact that chemical resistant hair dyes have been produced for many decades, this does not mean that the technology of their production remains unchanged. All manufacturers want their dyes to leave their hair in perfect condition after dyeing. We are not talking about the fact that the hair will not be damaged (any lasting paint will do it), but apart from the damage, taking care of the condition of the hair cuticle is a task that all leading manufacturers of such cosmetics work on.

What does ColorEVO dye from Selective Professional offer for this? This dye uses Cheraflux Plas technology (CERAFLUX PLUS), which is a bioidentical concentrate of natural lipids of a human hair. This bioidentical concentrate, penetrating into the hair, delivers the necessary components of the dye into it and gives the hair an excellent cosmetic effect after dyeing.

Even before the artificial pigment begins its work, the dye formula will repair the damaged areas of the hair, and as a result, the distribution of the pigment will be more uniform over the entire length of the hair shaft. After penetration and fixation of colored pigment, the hair is covered with a protective film, which makes the hair smooth and increases the color stability.

In addition to the lipid complex Cheraflux Plas, the composition contains substances of plant origin with moisturizing and conditioning properties. The remaining chemical components of the dye make its composition more balanced, neutralize substances that can interfere with staining, and the oxidizer contains the calculated amount of ammonia needed to make deep staining, causing minimal damage.

Types of paints

We offer your review full overview of all colors produced by the brand:

  • Selective: MidTech - dye without the addition of ammonia. Thanks to the new formula, you will receive very gentle care for the strands, while abundantly filling them with a whole set of environmentally friendly elements with a natural base.
  • Oligomineral cream dye "ColorEvo". Contains in its composition bio-active components with regenerating properties, as well as providing moisturizing and restoring strands. Due to innovative ceramide inclusions, the dye remains for a rather long time on the hair, and also protects the curls from damage and the negative impact of external factors. The paint has an increased degree of adhesion and cohesion (it adheres well to hair).
  • Ultra Resistant Mineral Dye "Oligomineral". This product is rich in firming mineral complexes, sea salts, which activate the processes of manifestation and growth of new hair. And the presence of beeswax in the product will ensure the renewal of the structure and reliable fixing of color pigments. After applying the curls will get a bright color and become much softer.
  • MildDirectColor. Malicious ammonia is also excluded from this product. But at the same time, the dye promises a persistent and high quality coloring. And thanks to rare plant extracts, multivitamin complexes and protein inclusions, the coloring process becomes as gentle as possible to the hair. This paint is also suitable for overlaying gray hair.
  • Colorcharge - refers to tinting dyes. Allows you to both revive the annoying hue, and create a completely new color. Fills strands with vital energy, strength, and also gives them softness and silkiness. Promotes easier styling and combing.
  • Glitchcolor. Cream dye that will make color highlighting on the hair. Using this tool, there is no need to perform pre-clarification. Thanks to the wide color palette, you can lighten your hair up to two or more tones. This dye gives curls a dense color and noticeable luster in just 20 minutes of using the substance.

Staining technique

  • Before the procedure, you should wash your hair and dry your hair without using a hair dryer.
  • First shake the bottle with the necessary paint thoroughly.
  • The dye begins to be applied to the curls from the roots, moving to the tips.
  • Then with the help of massaging movements the product is distributed over the entire surface, it is important to avoid leakage.
  • Keep the dye on the hair for the time specified in the instructions, then add a small amount of water and begin to massage the head.
  • After the described process, the hair is rinsed with plenty of water, no need to use shampoo.
  • It is advisable to use a special soothing balm from the same company at the end.

Color palette Selective provides us with a wide selection of options (almost 70 shades).

The tool has a lot of colors, namely:

  1. Natural series - presented in shades of brunet, dark chestnut, chestnut, light chestnut, as well as all sorts of blond variations (from light to extra bright).
  2. Natural colors - beige, platinum.
  3. Golden category - light chestnut and various variations of the blond (dark natural, golden, golden-copper, light golden, very light, golden platinum).
  4. Super Brightening Series - various shades of blond (ultra-natural to ultra-golden).
  5. Copper series - it is presented by bright and most contrasting variations of chestnut, as well as original, rich blond variants (red, purple, copper, mahogany).
  6. Mahogany - in it we are offered chestnut shades, light chestnut, dark blond.
  7. Violet series - it consists of special variations of lilac (chestnut, dark blond, combined with purple and red).
  8. Ruler Fantasy - provided with chestnut tones, "scorched earth", light chestnut, with various variants of blond.


Another brand gets into the treasury of high-quality and responsible representatives of the cosmetic industry, which performs its work excellently and provides us with better quality products.

Features hair dye Selective: price and quality in one

These drugs are so common due to the saturation of the resulting color, the duration of the effect, as well as due to the variety of tones.

To create the compositions, innovative developments, nanotechnologies are used. They contain beeswax, which makes the effect particularly persistent.

Unlike other drugs, Selective performs staining specifically in the color in which you want.

In addition to standard tones, the range is diverse in unusual shades that are not in the classification of preparations for dyeing. You can buy in special cosmetic stores.

Selective products are ceramide-containing caring compositions with the following properties:

  • Well restore the rod,
  • Align the hair, it becomes especially smooth,
  • Perform uniform staining,
  • Gives extra shine.

Selective professional hair color palette, oligomineral Evo, Mild color

There is an extensive palette of colors Selective, hair dye has more than 70 shades:

  • Ultra light blond,
  • Copper saturated blond,
  • Very light blond
  • Light golden blond,
  • Dark blond
  • Red saturated, etc.

Thanks to this diversity, everyone can choose their own color to create a unique image. All means can be used both at home and in the cabin. They are also widespread because they allow you to give the desired shade to the hair.

There are two types of Selective inks:

  • The palette of hair colors is selectiveprofessional, which can not be bought in a regular store,
  • For home use, they are sold in cosmetics stores.

There are several lines on the market: natural, ultra-brightening, golden, purple, copper, mahogany. Additionally produced drugs for correction and clarification.

Suitable for painting over gray, and for correcting shade.

Product reviews Selective: there is Italian cream paint

Yesterday for the first time I bought a professional paint Selektiv. Previously, she used only L'Oreal remedies, but there was a desire to try something else. I bought one package with oxycram. I have red hair, acquired a composition with a permanent shimmer ashy ultra-bright blond. Everything was painted evenly and efficiently, the hair became shiny. The result was just wonderful!

I've been using Selective for a long time. Competitive advantages: well paints over gray hair, qualitatively washed off. Previously, to deal with gray hair, she used different means, they were either very poorly stained, or the composition was washed off after 2-3 washes. Mom advised Selective paint, but I could not find it anywhere in my city, I searched for about two weeks. But the result is simply amazing! Gray hair is painted very high quality, now I use only her!

Here is how I use it:

  1. My head is not mine, I put it on a dry basis,
  2. I mix the oxidizer and the coloring drug, mix until a homogeneous mass is formed,
  3. I only use this hue Selectivi, so I first process the roots,
  4. After 20 minutes, perform combing with frequent teeth,
  5. After 15 minutes, wash off the composition.

Hair becomes shiny, and shade - saturated. The composition does not burn, does not appear allergies.

Dye your hair only with high-quality paint.

We recommend to read: Hair styling cream - for whom is it suitable?

For many, hair dye Selektiv completely unknown, but not for professionals who know a lot about quality and professional things. Coloring tools of this manufacturer is very often used for painting in the cabin.

Selective hair dye color palette includes not only the traditional colors, but ultra modern juicy and catchy colors. The whole palette is divided into:

  • super brightening
  • natural,
  • ashen,
  • beige,
  • golden,
  • copper,
  • correctors (where there is yellow, purple, blue, saturated red),
  • fantasy,
  • red
  • the Red tree,
  • purple.

At the moment, the line of colors has many shades, where even the most fastidious beauty can find her tone. If a girl has always dreamed of becoming a blonde, but she was afraid to burn her hair and become the owner of a yellow shade and uneven coloring, then such incidents do not happen with the paint “Selective”.

Coloring occurs evenly, the color is natural, while the hair remains alive, without losing its natural naturalness. You can take the paint with you to the salon so that the master can dye it, or lighten the hair by 5-6 tones. As stated by the manufacturer - it is quite possible.

If life has become gray, the mood of a woman is often bad, you want changes in life and brightness, then you can begin to change your life from dyeing to a new bright hair color. Shades of fiery-red, temperamental red will help to radically change the appearance and life in general. Bright and juicy red tones always attract the opposite color.

If a woman is not ready for such dramatic changes, then chocolate shades, light brown and chestnut - this is what can change the image, will attract attention, but will not create unnecessary agiotage. Shades like "Chocolate" look very expensive, stylish.

Of course, among the colors of colors "Selective" is difficult not to find what will suit your taste.

We recommend to read: Byly depil hair bleaching cream - why should you buy it?

This brand has been on the market for hair products for almost 35 years. Currently, many countries already use these funds. Home to paint Selective Professional is sunny Italy.

In 1982, the company, called Tricobiotos, first released hair products. Since then, the brand has not lost its position, although the market is flooded with new high-quality hair products. But those who used the paint "Selektiv", even under the pressure of new products remain true to her. And all thanks to the positive characteristics.

From Italy, the paint began its journey to other countries, having fallen into the hands of girls and beauty salons, relatively recently, about 3 years ago.

Why is the paint "Selektiv" loved by buyers?


Despite the fact that many manufacturers produce analogues of paint Selective Professional, only this product is distinguished by its long-lasting dyeing. Professional paints will not be cheap. It is also worth noting that Selective Professional can only be purchased in stores with professional hair products. Cheap analogues on the market have nothing to do with real products.

But why is Selective paint so valuable? It's all about its composition and abilities:

  • the paint is designed so that hair coloring with its help does not give unexpected results. What color the manufacturer claims, this is what happens during dyeing. Manufacturers say that this product was thought out to molecules, using modern technologies,
  • paint contains unique composition. Due to this, hair does not spoil. And even brightened, they look alive, natural, healthy. Hair, according to reviews, get a glossy, wax shine,
  • The composition and colors of paints are designed by experts so that their can be mixed together, it enables the most extraordinary people, who were not satisfied with the basic line of tones, to find their individuality,
  • the company has created not only a great product for hair coloring but also for care. The use of these tools in the complex helps to restore even lifeless hair,
  • "Selective" gives not only unique tones, it also able to hold on for 1.5-2 months without losing original appearance
  • paint composition - These are not only coloring chemicals, but also cereal proteins, as well as fruit fatty acids. This is one of the important advantages, because the natural components in the composition restore hair well. Also important for the health of hair is beeswax in the composition, which does not violate the structure of the hair. In turn, complexes of vitamins and minerals entitle a series of hair products, including dye, to be called caring,
  • paint selective professional can be used for dyeing gray hair. She covers them with a uniform tone. At the same time, the fact that professional hair lasts quite long on gray hair is important.

Paint manufacturer. Its distinctive features

So, first we will talk a little about who the manufacturer of this paint.

The paint is produced by the Italian brand Selective Professional, which was founded a long time ago, in 1982. The company's founder’s name is Marco Bucione, he had a dream to produce high-quality cosmetics for hair, which he brought to life. The company has its own school of hairdressing, which was opened in the early 1990s. She now publishes talented masters and professionals in their field. Selective Professional products are sold in 41 countries.

How does the paint of this brand differ from others?

  1. Maximum color diffusion.First, the active substances penetrate the hair and provide a beautiful, fast result. Hair color is obtained the way he wanted to see, without unwanted shades. Secondly, the cuticle, protected by ceramides, provides the perfect optical refraction of light, because of this, the hair color looks bright and alive.
  2. Patented technology.
  3. Nice floral scent.

The composition of the paint "Selektiv"

So, now we will talk about the composition of the Italian hair dye "Selective".

  1. Ammonia. The composition of the paint includes the minimum amount of ammonia. Do not worry, the color still turns saturated and deep.
  2. Phytosterols. Substances of plant origin that have a moisturizing and protective effect.
  3. Emulsifiers and consistency regulators. These components guarantee the correct paint thickness, and also make it resistant to environmental changes.
  4. Chelating agent. This substance neutralizes metallic impurities that may affect the result of staining.
  5. Plant extract of white limnantes seeds. This extract makes the color more intense, prolongs the durability of the shade when exposed to sunlight, slows down the fading and keeps the color saturated, even after repeated washing.
  6. Sunflower seed extract. This substance gives the hair a beautiful shine and radiance.

Method of application of professional paint "Selective"

So, let's see how to use the paint "Selective".

  1. Wash, dry hair without using a hair dryer and any oils, sprays. Judging by the reviews of the hair dye "Selective", the tool can be applied to the hair washed a few days ago.
  2. Shake the paint can.
  3. It is necessary to apply paint from the roots, moving quickly to the tips.
  4. As soon as you put the paint on the entire mass of hair, it is necessary to distribute the product with the help of massage movements. It is important to ensure that there are no smudges.
  5. Put on a cap or use a hair dryer.
  6. Hold the necessary time.
  7. Wash off the composition with plenty of water, it is better after using the mousse "Selective", which will increase the color fastness. Important! Shampoo can not be used.
  8. As soon as you washed the composition, you can proceed to the installation. At the end you can apply oil, which will give extra shine.

Warm shades of professional paint "Selective"

We now turn to the colors of hair colors "Selective". We first discuss the warm shades.

  1. 10.3 Platinum is golden. Classic warm blond, with light pearl tints.
  2. 7.43 Golden copper blond. Beautiful dark shade for blondes, looks bright and stylish, well paints over gray hair, has a rich golden play.
  3. 8.44 Light blond copper intense.

Cold shades of professional paint "Selective"

In the ammonia-free hair dye "Selektiv" there are not only warm, but also cold colors. Let's look into them.

Positive feedback on paint "Selective"

So, now it is time to talk about reviews about hair dye Selective. To get started, read the positive comments:

  1. Price / volume ratio On average, the dye itself costs about 600 rubles, and its volume is more than average.
  2. Availability. Judging by the reviews of the hair dye "Selektiv", the tool is available in any stores of professional cosmetics.
  3. The paint is easy to apply, does not spread.
  4. It does not irritate or pinch the scalp.
  5. Paint paints even gray hair.
  6. Hair means does not dry, after dyeing, they are soft and shiny.
  7. Long held on the hair.
  8. A wide variety of shades. There are more than 170 shades in the palette, so that every girl can find a color for herself.
  9. Rich bright color. The paint gives a deep, beautiful shade.

Negative reviews of the paint "Selektiv"

Unfortunately, like any other product, this paint has some minor drawbacks, which we now talk about:

  1. Bad composition. The girls in the reviews say that the paint has not the most natural and useful composition. At the same time there are no too harmful components.
  2. Dye spoils the hair. The tool, although minimal, spoils the hair. If after staining to use mousse "Selective", then the problems with the health of the hair will not arise.
  3. Paint paints the scalp. This applies to dark and saturated colors.
  4. Smell. Some girls say that the paint has a strong ammonia smell, which makes it impossible to breathe.
  5. Can bake a head. A couple of girls in a review said that the paint strongly bakes the head.
  6. Be sure to consult with experts before using. Professional paint, so without the necessary knowledge, you can get the wrong result.

Composition of products

The composition of hair dye selectivity includes not only coloring chemical components, but also:

  • cereal proteins
  • fruit fatty acids - perfectly restores the structure of the strands,
  • beeswax - preserves the structure of curls,
  • vitamin complexes, minerals,
  • The unique component of Ceraflux - contributes to the long-term preservation of color saturation, shine, moisturizes the hair, smoothes the porosity,
  • caring components - prevent irritation of the scalp, give a pleasant aroma to the composition.

Hair dye selective is also used to paint over gray hair - it evenly covers them and thus masks them. It is worth noting that on gray strands hair dye selectivity lasts long enough, as evidenced by numerous reviews.

The palette of hair colors for selective professional evo consists not only of standard shades, but also includes bright modern, saturated colors. Professional palette of colors for hair selections are divided into series.

  • blond,
  • blond blonde
  • dark blond
  • the black,
  • chestnut,
  • light chestnut
  • dark chestnut.

  • ultra natural blond
  • ultra ashy blond,
  • ultra golden blond
  • ultra ash blond intense.

  • light chestnut
  • dark blond natural,
  • dark blond golden
  • blond is golden,
  • blond gold copper,
  • light blond golden.

  • dark chestnut red,
  • dark chestnut red-copper,
  • light chestnut red intense
  • dark blond red-copper,
  • dark blond red intense
  • dark copper blond
  • blond red intense.

  • chestnut purple,
  • light chestnut purple,
  • dark blond purple-red.

  • dark cocoa chestnut,
  • chestnut "burned earth"
  • light chestnut "iced coffee"
  • light chestnut "chestnut"
  • dark blond "clay"
  • dark blond "chocolate", etc.

To date, the palette of colors for hair colors includes a selection of shades shown in the photo, among which every woman will be able to find a suitable option. If you dreamed of becoming a fatal blonde, but were always afraid to burn hair, get a yellow tint or uneven coloring, then you just need to buy a hair dye selective - its composition helps to avoid similar incidents.

Benefits means

On the official website of hair dye selectivity, it is specified that this composition includes a whole complex of ceramides, which have unique properties for the restoration, as well as the alignment of hair.

In addition to a rich palette, hair dye selective professional has a number of other advantages:

  • the composition is designed in such a way that staining with it does not give unforeseen results: what shade is indicated on the package is the result of staining, according to manufacturers, this composition is thought out to molecules, and also created using innovative technologies,
  • hair dye selectivity has a unique composition that does not spoil the curls, as evidenced by numerous consumer reviews, according to reviews, even bleached strands look alive, healthy and well-groomed, and the hair gets a glossy shine,
  • The composition and palette of hair dye selectivity is designed in such a way that the shades can be easily mixed with each other, this allows even extraordinary individuals who do not like the basic tones of the ruler to find their own individual color,
  • manufacturers have created not only a quality product for dyeing strands, but also for care, the use of such products allows you to restore even lifeless hairs,
  • The dye is presented not only with unique shades, but is also able to stay for 2 months without losing the original look.

As the manufacturer says, the composition allows you to lighten the strands by 5-6 tones. Buy hair dye selectivity in Moscow is possible only in online stores or beauty salons with professional hair care products. If you have seen hair dye on the market at an incredibly low price, this is a cheap equivalent that has nothing to do with real products.

Home use

The composition is characterized not only positive properties, a wide color palette, but also ease of use.

For the staining procedure you will need:

  • bottle of dye
  • protective gloves
  • protective cape for clothes
  • shampoo,
  • towel.

Now you can start coloring:

  1. Take gloves and a cape to protect yourself from getting into the dye.
  2. Shake the bottle vigorously.
  3. Wash your hair, dry your hair with a towel.
  4. Apply the coloring compound from the roots to the tips.
  5. Perform a massage movement, distribute the tool throughout the length of the strands, avoiding leaking. Using hats and hair dryer optional.
  6. Soak for 30 minutes, then add warm water and massage the hair.
  7. Rinse the hair with plenty of water without shampooing until the water is clear.
  8. It is recommended to use a softening mousse to achieve color fastness.


This paint allows you to lighten the strands without harm and burning sensation or tingling. The composition lays down evenly, and the long hair after the procedure pleases the owner with brilliance and rich color.

Women reviews

Below are reviews of women who have already tried the action of this composition.

Alena Kreminskaya, 29 years old.

Natural colors, beautiful shades, and most importantly - an incredibly gentle effect on the strands. Even my mother enjoys the products of this brand with great pleasure, and she has very very thin, brittle hair, and at the same time with gray hair. Before Selective, my mother tried many different options - expensive, vaunted, looked at the photo of the palette, selected a color for months, but each time the coloring only worsened the structure of the strands. Mom wanted to completely stop painting, but selectivity saved the situation! Now only this paint!

Alesya Davydova, 53 years old.

This morning I tried on myself this miraculous composition. I didn’t even expect such a miracle to happen. I had dark regrown roots and a dirty chestnut color of hair, and even gray hair. The composition leveled everything under one shade - now there are no roots and gray hairs. And in addition, I got an incredible shine and silkiness.

Margarita Selivanova, 23 years old.

I have been using this tool for 5 years already. Coloring is done once every 2 months, and even then - only the roots, because the color remains as if it had just been painted yesterday. I also picked up the shampoo and fluid of the same brand - I like everything! Complex application gives simply unrealistic results - curls, as in advertising. I advise everyone to have a great brand.

Olga Govortsova, 32 years old.

The result of staining insanely pleased. It seems that the composition does not just color, but also heals the hair, strengthens it. I use super luminous tone - and no yellowing. Now only this brand.

We also have articles on hair dye Ciez and Nouvelle.

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